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The Best Wine Clubs

Should you join a wine club or gift someone a wine subscription? Our editors and guest sommeliers tasted and evaluated dozens of wines to find out.

Headshot of Chase Brightwell
By Chase Brightwell

Published on January 10, 2024

What You Need To Know

The best wine subscription services (popularly known as “wine clubs”) allow wine enthusiasts of all knowledge levels to learn about and try new wines without setting foot in a store. We dug through a crowded market of online options to find and evaluate several clubs, identifying two winners. Wine Folly Club offers monthly deliveries of sommelier-selected wines accompanied by in-depth educational videos. The Wine Access Discovery Club delivers sommelier-chosen wines quarterly. Both companies transparently source high-quality wines, deliver top-notch wine education resources, and provide responsive and efficient customer service. Both would make great gifts for a loved one or for yourself.

We invited a selection of ATK editors and independent, industry-leading sommeliers to taste (and spit) dozens of wines in our office. Not a bad way to spend a workday!

Wine subscription services are designed to bring the wide world of wine right to your doorstep. They’re meant to eliminate the hassle (and potential intimidation) of buying wine in person. Subscribers sign up online and can usually customize shipments by the types of wines (red, white, or mixed) or number of bottles. Most clubs deliver monthly, while a few ship every two months or quarterly. Many subscriptions allow users to pause and restart shipments. Some clubs conveniently let subscribers choose their exact shipping dates. 

Tasters used a tasting protocol from the Wine & Spirit Education Trust (WSET) to guide their taste test. They recorded tasting notes in a survey.

We focused our review on clubs that ship to large portions of the country and offer a wide selection of wines. We included popular subscription services and clubs our readers have asked us about. We were looking for clubs that strive for transparency in sourcing (more on this later) and make it their mission to educate and excite subscribers by expertly selecting wines and shipping them thoughtfully. We received one shipment from each club, and we worked with sommeliers Maryse Chevriere (author of Grasping the Grape [2019]) and Lauren Friel (owner of Rebel Rebel, a James Beard Award–winning wine bar in Somerville, Massachusetts) to taste and evaluate the included wines.

What to Look For

  • Sommelier-Selected Wines: Our favorite subscription services were run by wine experts, many of whom were sommeliers certified by the Court of Master Sommeliers. These experts were responsible for sampling and selecting the wines in each shipment, which helped assure us that we were tasting and learning about high-quality wines. Sommelier-selected wines generally fared better in our expert tasting and were accompanied by more extensive educational information. 
We followed the wine clubs’ recommendations for how to store, open, and serve the wine, including decanting higher-quality reds.
  • Transparently Sourced Wines with Clear Labeling: We preferred clubs that told us exactly where the wines came from. This transparency allowed us to learn more about specific wine-producing regions and individual vineyards, which informed our opinions when buying wine outside the subscriptions. Many clubs show photos of their wines on their sites, which can help potential customers seek out wines with labels displaying ample information about vintages, vineyards, and grape varietals.
  • Responsive Customer Service: The best clubs employed customer service representatives who were responsive, efficient, and enjoyable to interact with. They answered our questions and helped solve our problems quickly and politely. For example, top-performing clubs provided prompt, extensive advice about storing and serving the wine when we emailed or called them. 
  • Well-Crafted Educational Resources: Whether printed and included in the physical shipments or posted online, educational materials about the wines we were tasting helped expand our knowledge. Our winners offered full brochures with extensive information or a suite of videos devoted to each box. 

  • Thoughtful Shipping Policies: Shipping wine can be difficult due to weather conditions and state and local regulations (see “State-Specific Shipping Restrictions” below). Our favorite clubs monitored local weather and held shipments back to ensure wines wouldn’t be delivered in extreme temperatures. They also clearly and proactively communicated shipping information, including any delays or tracking numbers.

What to Avoid

  • Algorithmic Quizzes: We were mostly unimpressed with clubs that selected our wines based on results from algorithmic quizzes focused on different flavor preferences. They were impersonal and generic, and we felt that they disguised a fairly rote, anonymized selection process behind a robotic facade of attentiveness. Wines selected by these algorithms tended to fare slightly worse among our expert tasters. 
  • Wines of Questionable Origin: A few clubs didn’t provide much information about where (or sometimes when) their wines were produced, which can be common among private-label wine distributors (see “Private Labels” below). These wines’ labels usually provided sparse or vague information. This lack of clarity doesn’t always mean that a wine is of low quality—it just makes it difficult to learn more about the local environmental factors (known as “terroir”) that affect its flavor. Vague labeling also makes it difficult to translate any knowledge gained from a club into useful know-how for buying wine in-person. 
  • Slow or Unresponsive Customer Service: We disliked clubs that took more than 24 hours to answer our questions or made it difficult to pause shipments and cancel subscriptions. 
  • Sparse Educational Materials: Part of the allure of a wine subscription is the opportunity to learn more about the wine you’re tasting. Clubs with mediocre educational resources consisting only of a few short descriptive sentences missed this opportunity. We think your money is better spent on a club committed to broadening your wine horizons with engaging educational materials.

Other Considerations

  • Private Labels: While many wines are sold under the labels of the vineyards that produced them, some grapes, juices, or even fully produced wines are bought by middlemen-style wine merchants (traditionally known as négociants). These merchants produce, bottle, or sell their own wines under private labels. Private labeling can help vineyards offload excess inventory and stay afloat financially, but it can make a wine’s origins difficult to trace. Private labeling also makes it easier for négociants to change the wines while retaining the same labels, which means quality may vary more than conventionally sold wines. Many wine clubs we reviewed, including Firstleaf, Bright Cellars, and Winc, operate as modern-day négociants selling private-label wine. This isn’t necessarily bad; we enjoyed many of their wines. But private labeling makes it more difficult to learn about wine, and the overwhelming majority of wines offered by these clubs aren’t available elsewhere. 

One of the best ways to learn more about wine is to read the information on a bottle’s label. Our favorite clubs sold wines with labels that told a clear story of where and when they were produced, allowing us to learn more about a particular region’s terroir. Wines with unclear or vague labels often indicated that they were private label wines. For example, La Belle France’s label (left) indicates that it is a Bordeaux, but doesn’t inform the purchaser about where specifically it was produced. The Chateau Gardat label (right) provides more extensive information.

  • State-Specific Shipping Restrictions: Many states, including Utah and Alabama, don’t allow winesellers to ship alcohol directly to consumers. State laws can vary based on whether the wines are imported from outside the United States, as well as where they’re being shipped from. Our favorite clubs shipped to at least 42 states, and there is an ongoing legislative effort in many states to expand alcohol shipping laws. Every service required deliveries to be received and signed for by someone who was at least 21 years of age, no matter the state—so it can be more convenient to ship to a brick-and-mortar location or office to ensure a successful delivery.

The Tests:

  • Sign up for clubs, taking algorithmic quizzes to decide on wine selections where applicable
  • Interact with customer service representatives via phone and email to schedule wine deliveries, where applicable, noting if services take local weather conditions and other shipping factors into account
  • Receive, unbox, and store wine according to companies’ temperature recommendations
  • Open and taste wines, gathering tasting notes from sommeliers and additional tasters
  • Evaluate the quality of accompanying educational materials (both printed and digital)
  • Explore each company’s online options for keeping track of each shipment’s tasting notes, purchasing extra wines, and customizing future shipments
  • Note how easy it is to cancel each subscription 

How We Rated

  • Wine Quality: We compiled tasting notes and ratings from all tasters (including sommeliers), who used the Wine & Spirit Education Trust Systematic Guide to Tasting to guide and organize their thoughts. 
  • Customer Experience: We noted how efficiently and clearly each company’s customer service representatives responded to general inquiries and requests to pause, reschedule, or cancel shipments.
  • Educational Resources: We evaluated each service’s educational materials (both printed and digital), taking into account how informative, well-designed, and engaging they were.

FAQs

We love many local wine shops, and we still highly recommend that you purchase wine from them. Many shops are staffed by enthusiastic, knowledgeable wine experts who can help you develop your palate, select bottles for specific events or meals, or learn more about wine in general. But you may not live near a high-quality wine shop, or your local stores’ selections might be limited by the region you live in. You may be (understandably) intimidated by the enormous, often confusing world of wine. It also could be inconvenient for you to travel to a wine shop for a number of reasons. The best wine subscriptions provide the digital version of a visit to a well-stocked, expertly staffed wine shop, allowing you to learn about and taste great wines without the in-person trips. They work well as a no-sweat introduction to the world of wine and can be fabulous gifts that ensure consistent quality, even for loved ones on the other side of the country.

On average, our winning clubs charge about $2.50 to $5.00 more per bottle than you’d pay for the same wines in a store. However, these higher prices included the cost of shipping and the (somewhat less exact) value of convenient delivery—not to mention the access to high-quality educational resources. We think the added cost is worth it, especially for folks thinking about giving a wine subscription as a gift.

The wine subscription market is vast and growing. There are hundreds of clubs, and U.S. wine subscription revenue is predicted to hit nearly $600 million this year. There are clubs focused on certain regions, grapes, or types of wine. There are local clubs that only deliver in their areas. There are also clubs associated with magazines, newspapers, or other subscriptions that use those companies’ names to sell wine from corporate wholesalers. We focused our search on popular clubs with wide selections that shipped to as many places as possible. We skipped clubs affiliated with specific vineyards or news or travel companies that don’t actually make wine.

Everything We Tested

Highly Recommended

  • Wine Quality
  • Customer Experience
  • Educational Resources

Co-WinnerWine Folly Club

This club is an offering from Wine Folly, a popular wine education brand whose founders authored a James Beard Award–winning guide to wine. The club’s quality reflects that prestige; they offer expert-selected wines in shipments designed to teach subscribers about the entire winemaking process, from grape growing to tasting. We were impressed by this club’s responsiveness, attention to detail, and sense of fun—a quality often absent in the stiff wine industry. We also enjoyed and learned a lot from the club’s educational videos; each wine was accompanied by an individual video exploring the wine’s region, vineyard, and other processing information. The club automatically monitors users’ local weather and pauses shipments as necessary to protect the wine, with clear communication to subscribers throughout the shipping process. The wine impressed tasters as well. They were drawn to the “bright, lean . . . acidity” and “green apple” and “floral” notes of the Wagner Stempel Weissburgunder, and enjoyed the “pleasingly earthy and fruity” flavors reminiscent of “blackcurrant” and “dark cocoa” in the Château La Roque Pic Saint Loup Rouge 2021.

Delivery Cadence: Monthly

Customization Options: Choose between 3, 4, and 6 bottles; choose between red-only or mixed

Wines Included In Our Shipment: Wagner Stempel Weissburgunder Gutswein 2022, Greywacke Sauvignon Blanc 2022, Château La Roque Pic Saint Loup Rouge 2021, Craggy Range Te Kahu Red Blend 2020

Price at Time of Testing: $129.00 per box of 4 wines (shipping included), $32.25 per bottle

  • Wine Quality
  • Customer Experience
  • Educational Resources

This club is an offering from Wine Folly, a popular wine education brand whose founders authored a James Beard Award–winning guide to wine. The club’s quality reflects that prestige; they offer expert-selected wines in shipments designed to teach subscribers about the entire winemaking process, from grape growing to tasting. We were impressed by this club’s responsiveness, attention to detail, and sense of fun—a quality often absent in the stiff wine industry. We also enjoyed and learned a lot from the club’s educational videos; each wine was accompanied by an individual video exploring the wine’s region, vineyard, and other processing information. The club automatically monitors users’ local weather and pauses shipments as necessary to protect the wine, with clear communication to subscribers throughout the shipping process. The wine impressed tasters as well. They were drawn to the “bright, lean . . . acidity” and “green apple” and “floral” notes of the Wagner Stempel Weissburgunder, and enjoyed the “pleasingly earthy and fruity” flavors reminiscent of “blackcurrant” and “dark cocoa” in the Château La Roque Pic Saint Loup Rouge 2021.

Delivery Cadence: Monthly

Customization Options: Choose between 3, 4, and 6 bottles; choose between red-only or mixed

Wines Included In Our Shipment: Wagner Stempel Weissburgunder Gutswein 2022, Greywacke Sauvignon Blanc 2022, Château La Roque Pic Saint Loup Rouge 2021, Craggy Range Te Kahu Red Blend 2020

Price at Time of Testing: $129.00 per box of 4 wines (shipping included), $32.25 per bottle

  • Wine Quality
  • Customer Experience
  • Educational Resources

Co-WinnerWine Access Discovery Club

One of several clubs offered by Wine Access, the Discovery Club prioritizes global wine education by employing a Master Sommelier and an international wine judge to select wines that will broaden subscribers’ palates and wine knowledge. We liked that we could choose between reds, whites, or a mix of both. We were also impressed by Wine Access’s responsive customer service and meticulous shipping policies, which included zip code-specific weather monitoring to ensure our wine wasn’t delivered in extreme temperatures. Each wine in the shipment was accompanied by a one-pager that included information about the wine’s regional origin, vineyard-specific growing and processing practices, serving instructions, food pairings, and more. Tasters enjoyed our shipment’s wine offerings, praising the “faintly honeyed, soft tropical fruit” notes of the Domaine Cailhol Gautran Villa Lucia Blanc. They also appreciated the Château Gardat Bordeaux’s “bright red cherry flavor with a hint of dried herbs.”

Delivery Cadence: Quarterly

Customization Options: Choose between red-only, white-only, or mixed

Wines Included In Our Shipment: Domaine Gassier Lou Coucardie Blanc Costieres de Nimes 2020, Domaine Cailhol Gautran Villa Lucia Blanc Minervois 2021, Château Gardat Montagne Saint-Emilion Bordeaux 2020, Château Bellevue La Foret Fronton 2019, Marimar Estate Tempranillo Don Miguel Vineyard Russian River Valley 2018, OVIS Petit Verdot High Valley Lake County 2019

Price at Time of Testing: $150.00 per box of 6 wines (shipping included), $25.00 per bottle

  • Wine Quality
  • Customer Experience
  • Educational Resources

One of several clubs offered by Wine Access, the Discovery Club prioritizes global wine education by employing a Master Sommelier and an international wine judge to select wines that will broaden subscribers’ palates and wine knowledge. We liked that we could choose between reds, whites, or a mix of both. We were also impressed by Wine Access’s responsive customer service and meticulous shipping policies, which included zip code-specific weather monitoring to ensure our wine wasn’t delivered in extreme temperatures. Each wine in the shipment was accompanied by a one-pager that included information about the wine’s regional origin, vineyard-specific growing and processing practices, serving instructions, food pairings, and more. Tasters enjoyed our shipment’s wine offerings, praising the “faintly honeyed, soft tropical fruit” notes of the Domaine Cailhol Gautran Villa Lucia Blanc. They also appreciated the Château Gardat Bordeaux’s “bright red cherry flavor with a hint of dried herbs.”

Delivery Cadence: Quarterly

Customization Options: Choose between red-only, white-only, or mixed

Wines Included In Our Shipment: Domaine Gassier Lou Coucardie Blanc Costieres de Nimes 2020, Domaine Cailhol Gautran Villa Lucia Blanc Minervois 2021, Château Gardat Montagne Saint-Emilion Bordeaux 2020, Château Bellevue La Foret Fronton 2019, Marimar Estate Tempranillo Don Miguel Vineyard Russian River Valley 2018, OVIS Petit Verdot High Valley Lake County 2019

Price at Time of Testing: $150.00 per box of 6 wines (shipping included), $25.00 per bottle

Recommended

  • Wine Quality
  • Customer Experience
  • Educational Resources

SommSelect Explore 4 Box

SommSelect is true to its name; the wines in the Explore 4 subscription are selected by sommeliers each month to match a different regional theme. This allows subscribers to dive deep into a region and compare distinct wines from different vineyards. Our shipment’s in-depth exploration of the famous Bordeaux region of France was supported by a beautifully designed magazine outlining each wine’s origins and processing details. Tasters liked the wines, praising in particular the 2015 Château Aney’s “well-balanced and complex” flavors of “ripe, plummy fruit, dried rose, cedar, and sandalwood.” One wine in our shipment unfortunately had succumbed to cork taint, a rare form of wine spoilage that’s only discoverable after bottling. One expert taster noted this was “not indicative of quality, just bad luck.” The club gave us a credit for the tainted bottle when we called them about it. While we were generally impressed with the quality of the wine and educational materials this club offered, it was difficult to reach them by phone, and their email responses were occasionally vague and auto-generated.

Delivery Cadence: Monthly

Customization Options: Each month’s shipment based around specific theme, no customizations

Wines Included In Our Shipment: Château La Vaisinerie Bordeaux 2019; Château Lamoliere Bordeaux 2019; Château de Landiras Bordeaux 2018; Château Aney, Cru Bourgeois Bordeaux 2015

Price at Time of Testing: $119.00 per box of 4 wines (shipping included), $29.75 per bottle

  • Wine Quality
  • Customer Experience
  • Educational Resources

SommSelect is true to its name; the wines in the Explore 4 subscription are selected by sommeliers each month to match a different regional theme. This allows subscribers to dive deep into a region and compare distinct wines from different vineyards. Our shipment’s in-depth exploration of the famous Bordeaux region of France was supported by a beautifully designed magazine outlining each wine’s origins and processing details. Tasters liked the wines, praising in particular the 2015 Château Aney’s “well-balanced and complex” flavors of “ripe, plummy fruit, dried rose, cedar, and sandalwood.” One wine in our shipment unfortunately had succumbed to cork taint, a rare form of wine spoilage that’s only discoverable after bottling. One expert taster noted this was “not indicative of quality, just bad luck.” The club gave us a credit for the tainted bottle when we called them about it. While we were generally impressed with the quality of the wine and educational materials this club offered, it was difficult to reach them by phone, and their email responses were occasionally vague and auto-generated.

Delivery Cadence: Monthly

Customization Options: Each month’s shipment based around specific theme, no customizations

Wines Included In Our Shipment: Château La Vaisinerie Bordeaux 2019; Château Lamoliere Bordeaux 2019; Château de Landiras Bordeaux 2018; Château Aney, Cru Bourgeois Bordeaux 2015

Price at Time of Testing: $119.00 per box of 4 wines (shipping included), $29.75 per bottle

  • Wine Quality
  • Customer Experience
  • Educational Resources

Firstleaf Club Membership

We found this service’s online quiz, which asked us about popular wine brands to help assess our palates, to be the most effective among the non-sommelier-selected clubs. We were also impressed by the ability to change the size of our boxes and choose a specific number of reds, whites, or rosés. This club’s online shipping scheduler was helpful in choosing a delivery date that worked for us. Still, we preferred services that didn’t put the onus on us to keep an eye on the weather for safe delivery. Tasters’ perceptions of this club’s private-label wines were mixed. They lauded the Posted Accord Chenin Blanc’s “full-flavored” and “pleasant” hints of “crisp apple” and “nectarine,” but noted their disappointment with the La Belle France Bordeaux’s “very flat” touches of “metallic flavor on the palate [that] leads to some baking space on the finish.” We did enjoy the in-depth, descriptive one-pagers about each wine included in the shipment.

Delivery Cadence: Monthly

Customization Options: Choose number of red, white, and rosé bottles (up to 6 total) per box; adjust shipping frequency between monthly, bimonthly, and quarterly as well as specific shipping dates

Wines Included In Our Shipment: esc w|co 2021 Pinot Grigio California, Posted Accord 2021 Chenin Blanc Swartland, Ĝenerala Paixão NV Vinho Branco Portugal, Wisdom Point 2020 Cabernet Sauvignon Western Cape, South Africa, Comarca 2020 Monastrell Spain, La Belle France 2020 Bordeaux Rouge Bordeaux AOP France

Price at Time of Testing: $105.00 per box of 6 wines (shipping included), $17.50 per bottle

  • Wine Quality
  • Customer Experience
  • Educational Resources

We found this service’s online quiz, which asked us about popular wine brands to help assess our palates, to be the most effective among the non-sommelier-selected clubs. We were also impressed by the ability to change the size of our boxes and choose a specific number of reds, whites, or rosés. This club’s online shipping scheduler was helpful in choosing a delivery date that worked for us. Still, we preferred services that didn’t put the onus on us to keep an eye on the weather for safe delivery. Tasters’ perceptions of this club’s private-label wines were mixed. They lauded the Posted Accord Chenin Blanc’s “full-flavored” and “pleasant” hints of “crisp apple” and “nectarine,” but noted their disappointment with the La Belle France Bordeaux’s “very flat” touches of “metallic flavor on the palate [that] leads to some baking space on the finish.” We did enjoy the in-depth, descriptive one-pagers about each wine included in the shipment.

Delivery Cadence: Monthly

Customization Options: Choose number of red, white, and rosé bottles (up to 6 total) per box; adjust shipping frequency between monthly, bimonthly, and quarterly as well as specific shipping dates

Wines Included In Our Shipment: esc w|co 2021 Pinot Grigio California, Posted Accord 2021 Chenin Blanc Swartland, Ĝenerala Paixão NV Vinho Branco Portugal, Wisdom Point 2020 Cabernet Sauvignon Western Cape, South Africa, Comarca 2020 Monastrell Spain, La Belle France 2020 Bordeaux Rouge Bordeaux AOP France

Price at Time of Testing: $105.00 per box of 6 wines (shipping included), $17.50 per bottle

Recommended with Reservations

  • Wine Quality
  • Customer Experience
  • Educational Resources

Bright Cellars

This private-label wine club offers subscribers “credits” they can use to customize the contents of their monthly boxes. After a brief quiz assessing our preferences, this service recommended several bottles that we could replace with other Bright Cellars exclusives if we wanted. Online descriptions of the wines were beautifully designed and inviting but didn’t offer as much in-depth information as those from other services. These flashy yet somewhat hollow efforts toward education were mirrored in the beautifully designed yet scanty wine flashcards included in the shipment. Tasters mostly liked the wines, praising the Sprig and Rose Pinot Grigio’s “zippy and bright" flavor tinged with "apricot and lime" and the Worst Evils Malbec’s “earthy, mushroomy” hints with a “blackberry finish.” Customer service agents replied promptly but didn’t provide in-depth answers when we asked about proper storage. We also felt that greater care was taken by other clubs when scheduling shipments.

Delivery Cadence: Monthly

Customization Options: Users can replace wines in each box with other Bright Cellars exclusive wines

Wines Included In Our Shipment: Batik Chenin Blanc California 2022, Sprig & Rose Pinot Grigio 2021, Celé Rose Columbia Valley 2021, Worst Evils Malbec Central Coast 2020, Hazelaire Merlot California 2021, Pleasure Principle Old Vine Zinfandel 2019

Price at Time of Testing: $95.00 per box of 6 wines (shipping included), $15.83 per bottle

  • Wine Quality
  • Customer Experience
  • Educational Resources

This private-label wine club offers subscribers “credits” they can use to customize the contents of their monthly boxes. After a brief quiz assessing our preferences, this service recommended several bottles that we could replace with other Bright Cellars exclusives if we wanted. Online descriptions of the wines were beautifully designed and inviting but didn’t offer as much in-depth information as those from other services. These flashy yet somewhat hollow efforts toward education were mirrored in the beautifully designed yet scanty wine flashcards included in the shipment. Tasters mostly liked the wines, praising the Sprig and Rose Pinot Grigio’s “zippy and bright" flavor tinged with "apricot and lime" and the Worst Evils Malbec’s “earthy, mushroomy” hints with a “blackberry finish.” Customer service agents replied promptly but didn’t provide in-depth answers when we asked about proper storage. We also felt that greater care was taken by other clubs when scheduling shipments.

Delivery Cadence: Monthly

Customization Options: Users can replace wines in each box with other Bright Cellars exclusive wines

Wines Included In Our Shipment: Batik Chenin Blanc California 2022, Sprig & Rose Pinot Grigio 2021, Celé Rose Columbia Valley 2021, Worst Evils Malbec Central Coast 2020, Hazelaire Merlot California 2021, Pleasure Principle Old Vine Zinfandel 2019

Price at Time of Testing: $95.00 per box of 6 wines (shipping included), $15.83 per bottle

  • Wine Quality
  • Customer Experience
  • Educational Resources

The Grand Tour Wine Club by Verve Wines

This club, run by a popular wineseller with shops in multiple cities, sent us delicious, sommelier-selected wines boxed enticingly. Tasters mostly enjoyed the Les Deux Moulins Sauvignon Blanc, noting its “overt tropical note—passionfruit and guava.” They also liked the No Fine Print Cabernet, applauding its balanced flavor with hints of “cherry and raspberry” that faded to “mushroom and tobacco.” Unfortunately, this club’s meager educational materials and paltry online information made it hard to learn more about the wines we received, especially since there was no online record of the contents of each shipment. If we failed to save the small flashcard accompanying the shipment (or the empty bottles), there would be no way to easily remember what we had previously tasted. While customer service representatives were responsive, the club wasn’t proactive about communicating shipping delays or holding shipments due to weather. They invited customers to message or call them directly instead of preempting confusion with clear messages that took care of things for us.

Delivery Cadence: Monthly

Customization Options: Each month’s shipment based around specific theme, no customizations

Wines Included In Our Shipment: Les Deux Moulins Loire Valley Sauvignon Blanc 2021, Bourcier-Martinot Saint-Veran 2022, Presqu'ile Pinot Noir Santa Barbara County 2020, No Fine Print Cabernet Sauvignon California 2019

Price at Time of Testing: $115.00 per box of 4 wines (shipping included), $28.75 per bottle

  • Wine Quality
  • Customer Experience
  • Educational Resources

This club, run by a popular wineseller with shops in multiple cities, sent us delicious, sommelier-selected wines boxed enticingly. Tasters mostly enjoyed the Les Deux Moulins Sauvignon Blanc, noting its “overt tropical note—passionfruit and guava.” They also liked the No Fine Print Cabernet, applauding its balanced flavor with hints of “cherry and raspberry” that faded to “mushroom and tobacco.” Unfortunately, this club’s meager educational materials and paltry online information made it hard to learn more about the wines we received, especially since there was no online record of the contents of each shipment. If we failed to save the small flashcard accompanying the shipment (or the empty bottles), there would be no way to easily remember what we had previously tasted. While customer service representatives were responsive, the club wasn’t proactive about communicating shipping delays or holding shipments due to weather. They invited customers to message or call them directly instead of preempting confusion with clear messages that took care of things for us.

Delivery Cadence: Monthly

Customization Options: Each month’s shipment based around specific theme, no customizations

Wines Included In Our Shipment: Les Deux Moulins Loire Valley Sauvignon Blanc 2021, Bourcier-Martinot Saint-Veran 2022, Presqu'ile Pinot Noir Santa Barbara County 2020, No Fine Print Cabernet Sauvignon California 2019

Price at Time of Testing: $115.00 per box of 4 wines (shipping included), $28.75 per bottle

Not Recommended

  • Wine Quality
  • Customer Experience
  • Educational Resources

Winc Wine Subscription Club

Winc’s algorithmic preferences quiz was brief, impersonal, and devoid of nuance—we didn’t feel like wine experts had our backs here as they did in other clubs. That trend continued in all our customer service interactions. Representatives were slow to answer questions, and the site often had maintenance issues, including one day when we were totally unable to access our profile due to a faulty password reset function. An exciting email blast promoting a behind-the-scenes look at Winc’s private-label process led to a broken webpage that has yet to be rerouted, a knock against transparency. Digital-only descriptions of the wines in our box were helpful but not as in-depth as those from other clubs. As for the wine, tasters struggled to find a bottle they all enjoyed, noting that the Chop Shop Cabernet was “characterless yet inoffensive,” and the Les Hauts De Lagarde‌ White Blend was “poorly structured,” with a weak “fruity” flavor that left “a lot to be desired, especially from such an iconic region.”

Delivery Cadence: Monthly

Customization Options: Users choose their own bottles from Winc’s exclusive inventory each month

Wines Included In Our Shipment: Mercana‌ Torrontés 2021‌, Les Hauts De Lagarde‌ White Blend 2020, Alma Libre Pinot Noir 2020, Chop Shop Cabernet Sauvignon 2021

Price at Time of Testing: $59.95 for 4 monthly “credits” that users can use to fill their boxes (shipping included), $16.74 per bottle

  • Wine Quality
  • Customer Experience
  • Educational Resources

Winc’s algorithmic preferences quiz was brief, impersonal, and devoid of nuance—we didn’t feel like wine experts had our backs here as they did in other clubs. That trend continued in all our customer service interactions. Representatives were slow to answer questions, and the site often had maintenance issues, including one day when we were totally unable to access our profile due to a faulty password reset function. An exciting email blast promoting a behind-the-scenes look at Winc’s private-label process led to a broken webpage that has yet to be rerouted, a knock against transparency. Digital-only descriptions of the wines in our box were helpful but not as in-depth as those from other clubs. As for the wine, tasters struggled to find a bottle they all enjoyed, noting that the Chop Shop Cabernet was “characterless yet inoffensive,” and the Les Hauts De Lagarde‌ White Blend was “poorly structured,” with a weak “fruity” flavor that left “a lot to be desired, especially from such an iconic region.”

Delivery Cadence: Monthly

Customization Options: Users choose their own bottles from Winc’s exclusive inventory each month

Wines Included In Our Shipment: Mercana‌ Torrontés 2021‌, Les Hauts De Lagarde‌ White Blend 2020, Alma Libre Pinot Noir 2020, Chop Shop Cabernet Sauvignon 2021

Price at Time of Testing: $59.95 for 4 monthly “credits” that users can use to fill their boxes (shipping included), $16.74 per bottle

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