America's Test Kitchen LogoCook's Country LogoCook's Illustrated Logo

Reviews You Can Trust.
See Why.

Vanilla Paste

This easy-to-use, flavorful mixture adds bold flavor and pleasant specks of vanilla to desserts. Why, how, and when should you use it, and which one is best?

Headshot of Carolyn Grillo
By Carolyn Grillo

Published on February 4, 2022

Top Pick

WinnerNielsen-Massey Pure Vanilla Bean Paste

Our favorite vanilla paste struck the right flavor balance between mild and overpowering; tasters described it as “vibrant” and “strong,” with a “hint of nuttiness.” Cookies made with it were “pleasant” and tasted “like gourmet store-bought ones.” In pudding, this paste imparted a “very full, custardy vanilla flavor.” Tasters also liked the visible flecks of vanilla scattered throughout both desserts.

Ingredients: Sugar, water, vanilla extract, vanilla beans, gum tragacanth (a natural thickener)

Price at Time of Testing: $19.99 for 4-oz bottle ($5.00 per oz)

Our favorite vanilla paste struck the right flavor balance between mild and overpowering; tasters described it as “vibrant” and “strong,” with a “hint of nuttiness.” Cookies made with it were “pleasant” and tasted “like gourmet store-bought ones.” In pudding, this paste imparted a “very full, custardy vanilla flavor.” Tasters also liked the visible flecks of vanilla scattered throughout both desserts.

Ingredients: Sugar, water, vanilla extract, vanilla beans, gum tragacanth (a natural thickener)

Price at Time of Testing: $19.99 for 4-oz bottle ($5.00 per oz)

What You Need To Know

While extract, pure or imitation, is one of the most common and convenient ways to add vanilla flavor to recipes, it's not the only option. Dark and thick, vanilla paste is as easy to use as extract is (you simply scoop or pour what you need from the jar). In addition to vanilla flavor, vanilla paste adds appealing flecks to desserts. You can also get flecks from whole vanilla beans, but paste lasts longer and is cheaper than beans. Ground vanilla (read about ground vanilla and vanilla powder here) will also add flecks, but it's more expensive than vanilla paste. Read on to learn how, when, and why to use vanilla paste, and which brand is best. 

What It Is: A thick, scoopable mixture of vanilla extract; ground vanilla beans; sugar; and a thickener such as xanthan gum, gum tragacanth, or carrageenan

What It Costs: Up to $5.00 per ounce

Why You Use It: You get flecks like when you use a vanilla pod, but it's cheaper (roughly $3.00 per tablespoon versus $8.00) and lasts longer. It lasts indefinitely when stored in an airtight container in a cool, dark place.

How to Use It: Stir it in with the wet ingredients when making cookie, cake, and brownie batters. Do not use it if you're avoiding alcohol or don’t want flecks of vanilla in your dessert.

Vanilla Extract Equivalency: 1 to 1

Our Winner: Nielsen-Massey Pure Vanilla Bean Paste

Tasting Notes: “Vibrant” and “strong,” with a “hint of nuttiness”

  • Warm, bold vanilla flavor
  • Adds visible flecks of vanilla that scatter throughout desserts

Everything We Tested

Recommended

WinnerNielsen-Massey Pure Vanilla Bean Paste

Our favorite vanilla paste struck the right flavor balance between mild and overpowering; tasters described it as “vibrant” and “strong,” with a “hint of nuttiness.” Cookies made with it were “pleasant” and tasted “like gourmet store-bought ones.” In pudding, this paste imparted a “very full, custardy vanilla flavor.” Tasters also liked the visible flecks of vanilla scattered throughout both desserts.

Ingredients: Sugar, water, vanilla extract, vanilla beans, gum tragacanth (a natural thickener)

Price at Time of Testing: $19.99 for 4-oz bottle ($5.00 per oz)

Our favorite vanilla paste struck the right flavor balance between mild and overpowering; tasters described it as “vibrant” and “strong,” with a “hint of nuttiness.” Cookies made with it were “pleasant” and tasted “like gourmet store-bought ones.” In pudding, this paste imparted a “very full, custardy vanilla flavor.” Tasters also liked the visible flecks of vanilla scattered throughout both desserts.

Ingredients: Sugar, water, vanilla extract, vanilla beans, gum tragacanth (a natural thickener)

Price at Time of Testing: $19.99 for 4-oz bottle ($5.00 per oz)

Rodelle Vanilla Paste

This vanilla paste was “pleasant” and “not overwhelmingly sweet, just about right.” A few tasters noted that it was “mild,” with “not a lot of vanilla” flavor as compared with the other samples. Tasters said cookies made with this paste had “balanced, buttery vanilla flavor.”

Ingredients: Sugar, water, pure Bourbon vanilla extract (water, alcohol, vanilla bean extractives), ground vanilla beans, tragacanth gum

Price at Time of Testing: $14.99 for 4-oz bottle ($3.75 per oz)

This vanilla paste was “pleasant” and “not overwhelmingly sweet, just about right.” A few tasters noted that it was “mild,” with “not a lot of vanilla” flavor as compared with the other samples. Tasters said cookies made with this paste had “balanced, buttery vanilla flavor.”

Ingredients: Sugar, water, pure Bourbon vanilla extract (water, alcohol, vanilla bean extractives), ground vanilla beans, tragacanth gum

Price at Time of Testing: $14.99 for 4-oz bottle ($3.75 per oz)

McCormick Pourable Vanilla Bean Paste

“Wow, this one kind of smacks me across the face with vanilla” wrote one taster, and many other tasters agreed. Pudding made with this paste had an “almost a medicinal amount of vanilla,” which was too much for some. Others, though, liked the “warm,” “familiar,” “sweet,” “distinctly vanilla flavor.” This “vanilla lasts on the tongue,” wrote one taster.

Ingredients: Madagascar vanilla extract (vanilla bean extractives in water, alcohol), sugar, vanilla bean seeds & gum tragacanth (thickener)

Price at Time of Testing: $10.87 for 4.5-oz bottle ($2.42 per oz)

“Wow, this one kind of smacks me across the face with vanilla” wrote one taster, and many other tasters agreed. Pudding made with this paste had an “almost a medicinal amount of vanilla,” which was too much for some. Others, though, liked the “warm,” “familiar,” “sweet,” “distinctly vanilla flavor.” This “vanilla lasts on the tongue,” wrote one taster.

Ingredients: Madagascar vanilla extract (vanilla bean extractives in water, alcohol), sugar, vanilla bean seeds & gum tragacanth (thickener)

Price at Time of Testing: $10.87 for 4.5-oz bottle ($2.42 per oz)

Reviews You Can Trust

The mission of America’s Test Kitchen Reviews is to find the best equipment and ingredients for the home cook through rigorous, hands-on testing. Have a question or suggestion? Send us an email at atkreviews@americastestkitchen.com. We appreciate your feedback!

The Expert

Author: Carolyn Grillo

Carolyn Grillo

Senior Editor, ATK Reviews

Carolyn is a senior editor for ATK Reviews. She's a French-trained professional baker.

Carolyn Grillo is a senior editor for ATK Reviews. She studied French patisserie at Le Cordon Bleu in Paris and worked as a baker before joining the review team. Her culinary background helps her evaluate bakeware and write about ingredients. Carolyn is also responsible for writing The Well-Equipped Cook, a weekly newsletter about kitchen equipment. Hailing from the land of Taylor ham and Italian delis (New Jersey), she has strong opinions about both and isn't afraid to share them.

Appears In

This item is featured in the following. Click the links to dig in!

*All products reviewed by America’s Test Kitchen are independently chosen, researched, and reviewed by our editors. We buy products for testing at retail locations and do not accept unsolicited samples for testing. We list suggested sources for recommended products as a convenience to our readers but do not endorse specific retailers. When you choose to purchase our editorial recommendations from the links we provide, we may earn an affiliate commission. Prices are subject to change.

Reviews You Can Trust.
See Why.

This is a members' feature.
America's Test Kitchen LogoCook's Country LogoCook's Illustrated Logo