Coffee subscription services deliver freshly roasted beans to your doorstep at the cadence of your choosing. After trying a number of coffee subscriptions, our favorite is Stumptown Coffee Roasters Roaster’s Pick. Its delicious coffee arrived quickly and came with educational information about the growing region and coffee varieties.
Americans love coffee and are becoming increasingly curious about what they’re drinking. As interest in roast levels and specific coffee varieties grows, coffee subscriptions are emerging as a fun, easy means of receiving fresh, high quality coffee beans. Some services tout that you can try unique coffees you won’t find anywhere else. All allow you to reschedule, adjust, or pause your subscription.
There are two main types of coffee subscription providers. The first type source, roast, and ship the beans themselves. Those subscriptions are often run by recognizable coffee brands, such as Peet’s and Blue Bottle. The second is made up of coffee clubs that partner with small-scale coffee roasters, connecting consumers with lesser-known roasters that may otherwise not be on their radar.
From Basic to Deluxe: Options Varied
Coffee subscriptions offer various levels of customization. At one end is “roaster’s pick,” in which the company selects the coffee and roast level for you. In the middle of the spectrum are subscriptions that allow you to select light, medium, or dark roast and then the subscription service take things from there. And at the far end are subscriptions that ask you to fill out a survey about your exact daily caffeine intake and whether you take dairy with your coffee. They then algorithmically match you with a coffee; if you aren’t happy with your match, you can retake the questionnaire to find a new one.
In putting together our lineup of coffee subscriptions, we included some well-regarded, widely known roasters as well as a number of newer, trendier coffee clubs. When deciding which subscription to order from each company, we opted for single-origin coffees that delivered one bag per shipment. Although the term “single-origin” is unregulated, it broadly means that the coffee is produced in one country.
Single-origin subscriptions are typically where companies showcase their most special coffee and rotate it at the most frequent pace so that subscribers can try a wide variety of fresh coffees. To get a sense for the range of coffee included (from single-estate to single varieties, such as Bourbon and Gesha) in each subscription over time, we asked each company to provide a list of coffees sent in the previous 12 months. We also evaluated the quality of the included educational resources. Each subscription provided a slightly different experience; some were more interesting and offered more informative materials than others. Here’s what we learned.
What to Look For
- Roasted to Order: We liked subscriptions that roast their beans fresh to order and print those dates on the bags. When coffee is fresh, we can detect the nuances in flavor and aroma that are a selling point of specialty coffee. Freshly roasted coffee shows a company’s commitment to quality and freshness.
Though all subscription services guaranteed the freshness of their beans, we preferred coffees with clear labels indicating their roasted-on dates.
- Speedy Delivery: We were impressed by subscriptions that processed orders quickly. The fastest one roasted and sent their coffee out on the day we ordered it; other quick companies roasted and shipped their beans on the next day.
- Educational Materials: We preferred subscription services that helped us learn and increase our coffee knowledge, which makes them great gifts. Some subscriptions included cards detailing the region where the coffee was from and tasting notes attributed to the specific variety of coffee we had received. Others provided in-depth explanations of the processing methods, so we could make more informed decisions the next time we purchased coffee beans or ordered specialty coffee at a cafe.
- Responsive Customer Service: When you’re paying for a subscription service, it’s important to know the company will be reachable if your package is missing or delayed. We liked subscriptions that helped us track down bags when we couldn’t locate them.
Nice to Have
- Frequently Updated Offerings: Some subscriptions change their bean selection every two weeks whereas others rotate their coffee once a month. If you have coffee delivered every two weeks and want variety, you might prefer a company that changes its offerings twice a month so that you never receive the same coffee twice.
- Ability to Give Feedback: Some coffee subscriptions followed up with us via email, asking us to rate and give feedback on the coffee we received. We liked the interactive experience, which helped ensure that we liked subsequent batches of coffee; it also helped us form opinions and preferences.
What to Avoid
- Undated Packaging: One bag arrived with no indication of when it had been roasted. We reached out to the vendor, who assured us our beans had been roasted to order. However, we still think it’s convenient to have the date on the packaging to help us remember and keep track of the freshness of the beans.
- Roasted Before Order Placed: Two bags we received had been roasted several days before we placed our orders. One company sent us beans roasted four days before we placed the order. Coffee beans start to lose moisture and oxidize after roasting, so it’s always better to receive fresh beans, especially when paying a premium for a subscription.
- Slow Shipping: One company delayed our initial shipment of coffee; we received it 12 days later. The coffee was roasted the day after we placed the order, which means it sat in the company’s warehouse for five days before it was shipped.
Other Considerations
- Grinding to Order: Although we recommend grinding beans immediately before use, we know that some people do not own a coffee grinder and may prefer a coffee subscription that will grind the beans to order. Among those subscriptions that offer grind-to-order service, be aware that two companies have grind size options that may be limited to medium grind that’s appropriate for drip coffee. Others offer a wide range, from coarsely ground coffee for cold brew to medium-ground drip coffee to ultrafine espresso.
The Tests
- Sign up for coffee subscriptions, completing survey on coffee preference where applicable
- Receive and record the condition and roast date of each package
- Request a list of single-origin coffees featured throughout past year
- Evaluate the quality and flavor of each coffee
- Assess included educational materials
- Customize, pause, and cancel delivery
How We Rated
- Coffee Quality: We noted the freshness of the coffee and assessed its aroma, flavor, and overall quality in an industry-standard tasting session called a coffee cupping.
- Speed: We calculated how long it took for the initial shipment of each bag of coffee to arrive after ordering.
- Customer Experience: We noted every interaction we had with customer service via email and by phone.
- Educational Resources: We evaluated each subscription service’s educational materials—or lack thereof. We also considered the information on the origin of the beans, processing methods, roast level, and more that was available on the services’ websites.