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All About Masa Harina

We tasted big-name and artisanal brands of the staple ingredient used for tortillas, gorditas, sopes, and more.

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By Sawyer Hill

Published on January 27, 2025

What You Need To Know

Masa is a moist dough made from ground corn. It’s used to make tortillas, pupusas, empanadas, sopes, gorditas, and more. If you dehydrate that dough and further grind it into flour, you get masa harina. You may also see masa harina referred to as “instant masa,” since it’s reverted back into dough by adding water. 

Hands pressing into masa ball.Hands rolling masa ball over tray of masa balls covered by wet dishcloth.

Making homemade tortillas is easy with masa harina, but it still requires some practice, especially for beginners. Factors such as moisture of the dough and the humidity inside your kitchen can affect the results. See our FAQ below on tips to follow for better homemade tortillas.

Although this staple ingredient is primarily attributed to Mexican cuisine, masa harina is incorporated into cuisines worldwide. It’s part of the foodways of South and Central American countries such as Honduras, Belize, Costa Rica, Guatemala, El Salvador, Colombia, Venezuela, and Nicaragua. Masa harina is present in modern Native American cuisines as well—notably in the Cherokee Nation

Masa harina is manufactured by a few big-name brands like Maseca, which have been around for decades, but smaller companies have recently emerged with artisanal options. To learn about this foundational food, we interviewed experts and conducted a tasting of two supermarket brands and one artisan brand of masa harina. We also provided some tips so you can get the most out of this ingredient.

How Is Masa Harina Made?

About 75 years ago, Roberto González Barrera and his father, Roberto M. González Gutiérrez, wanted to provide consumers with a convenient alternative to making masa from scratch. The father and son founded Gruma, the world’s largest producer of masa harina. Sold under the brand name Maseca, their masa harina is widely available and incredibly popular.

Rows of cornmeal, grits, polenta, and masa harina lined up side by side.
Dent corn is used to make many corn products with a variety of textures. Masa harina is one of the most finely ground, with a soft texture similar to wheat flour.

Like cornmeal, grits, and polenta, masa harina is made from dent (aka field) corn—a variety with little sugar. Before the corn is harvested, the cobs are left to dry in the field. The dried kernels are then separated from the cobs, placed in cooking vats, and submerged in water and calcium hydroxide, a process called nixtamalization. The solution softens the kernels’ outer layer (or pericarp). Meanwhile, heat gelatinizes the corn’s starch, allowing it to be ground into a cohesive dough. After about 45 minutes, the heat is turned off, and the corn is left to soak overnight. Once the soaking process is complete, the kernels are rinsed, and most of the pericarp falls away. The softened and treated kernels, or nixtamal, are ground while still wet in a stone mill or “molino,” creating masa. The masa is spread into a thin layer, dried in a dehydrator, and then ground into masa harina.

Black and white photo of women making tortillas in tortilleria.
This 1939 photo shows a tortilleria in San Antonio, Texas. Tortillerias, or shops that sell fresh tortillas, are numerous in Mexico, Central America, and some parts of the United States. Although masa harina became widely available after GRUMA’s founding in 1949 and it became more convenient to make tortillas at home, tortillerias remain an important part of many communities. (Photo courtesy of The New York Public Library Digital Collections)

The Types of Corn Used for Masa Harina

The masa harina produced by big brands such as Maseca is made from hybrid dent corn, which is relatively inexpensive. Large-scale industrial farms mainly grow hybrid crops, which are bred to have desirable traits such as large yields and high disease resistance. They also tend to grow quickly and don’t require much attention to thrive. 

Specialty masa harina companies such as Masienda use heirloom corn grown by smaller-scale farmers. Heirloom corn is grown from seeds saved and passed down through generations. While heirloom corn varieties are prized for their unique appearance and nuanced flavors, they require more work to grow and have smaller yields, which makes them pricier than hybrid dent corn.

Color is a distinctive feature of heirloom varieties. While most hybrid corn is white or yellow, heirloom dent corn ranges from deep orange to black, and a single cob can hold a mosaic of hues. We focused on yellow and white corn masa harina for our taste tests as they’re the most readily available in supermarkets. For more information about the different colors of masa harina, see our FAQ below.

Package of red corn Masienda masa harina next to plate of red corn tortillas. Package of blue corn Masienda masa harina next to blue corn tortillas.
Red and blue corn have distinct flavors. Red corn tends to be sweeter and blue corn is earthy and complex.

Tasting Masa Harina

Three brands make up most of the options at grocery stores and online. We purchased and compared top-selling options from each of them: Maseca Instant Corn Masa Flour, Bob’s Red Mill Organic Golden Corn Flour Masa Harina, and Masienda Heirloom Yellow Corn Masa Harina. We made tortillas with each of them. 

We made tortillas with Bob’s Red Mill, Maseca, and Masienda masa harina. These brands are available in supermarkets across the country and online.

When sampling the tortillas, tasters described a range of flavors. The big-brand option from Maseca had a very subtle corn flavor, while the artisanal product from Masienda had pronounced corn overtones.

We also noted textural differences: Some of the tortillas were pleasantly springy and tender, while others were more rustic and coarse. We attributed the difference in textures to how fine or coarse the corn was ground. Masa harina that was finely ground made soft tortillas, while products with coarser grinds made more nubbly ones. 

Two plates of tortillas next to each other. Graphic above yellow corn tortillas on left that reads "tortillas  made with Masienda." Above the plate of tortillas on the right, graphic reads "tortillas made with Maseca"
We noticed differences of flavor and texture between the tortillas made with artisanal and big-name brands. Tortillas made with Masienda were nubbly and very corn-forward while those made with Maseca were soft and had a more muted flavor.

All of the masa harina we tasted made good tortillas, so instead of ranking the products from best to worst, we recommend all three and have provided tasting notes on flavor and texture preferences. If you prefer a pronounced corn flavor and tortillas with a more rustic appearance and texture, seek out an artisanal brand such as Masienda. If you like a subtle corn flavor and want a tortilla like the ones sold in many U.S. taquerias, choose a big-name brand like Maseca. Read on for more information about how to shop for, use, and store masa harina.

FAQs

Like most flours or grains, masa harina can absorb moisture and is light-sensitive. It’s best to store it in a cool, dark place or the fridge. Once you open a package, be sure to reseal it tightly or place it inside an air-tight container or freezer bag.

Yes. You can use masa harina to make tamales, but you may need to combine it with a coarser ground cornmeal to get the desired texture. You can also buy masa harina specifically made for tamales.

No. P.A.N. is not masa harina; it’s another type of instant corn flour called masarepa that has not been nixtamalized. Masarepa is used to make arepas. You can read more about the differences between masa harina and masarepa in this article.

Here are a few pointers to follow if it’s your first time working with masa harina.

  • Pay attention to the dough’s moisture.
  • If the masa dough cracks after being formed into a ball, it’s too dry and needs more water. 
  • If the masa dough feels very sticky, it’s too wet and needs more masa harina. 
  • Store the masa dough balls on a plate under a warm, damp dish towel. This will prevent them from drying out before you press them into tortillas.
  • Marissa Gencarelli of Yoli Tortilleria in Kansas City, Missouri, suggests adding a little grapeseed or vegetable oil to the dough if you’re having trouble getting the texture right. It makes the dough more forgiving.

For more tips, read our article on how to make better tortillas at home.

Corn is naturally gluten-free. However, sometimes masa harina is manufactured in facilities that also process wheat products and therefore may contain trace amounts of gluten. If you’re looking for gluten-free masa harina, check the packaging. The masa harina from Masienda and Maseca is gluten-free, but Bob’s Red Mill masa harina is not.

Yes, there can be a difference in flavor among different colors of corn—especially if they’re heirloom varieties, which tend to have more complex and surprising flavor profiles.

Marissa Gencarelli is co-founder of Yoli Tortilleria, a company based in Kansas City, Missouri, that’s gained a following for its stone-ground corn and flour tortillas made with local grains. She explained what flavors to expect from different colors of corn. “If you’re using a blue corn [the tortilla will be] very earthy in flavor. White corn will be very neutral. Yellow corn will be very corn-forward,” said Gencarelli.

She also talked about matching corn colors and flavors with other ingredients in the kitchen. “I love blue corn [tortillas] but [they] don’t go with everything. I prefer them with cheese and vegetable-forward dishes. White corn is best for dishes where you don’t want too much going on. Since red corn tortillas tend to be sweeter, they work with a bright, herbal sauce.”

Everyone has different tastes, but it may help to consider which flavors you want to highlight when choosing which color of masa harina to use.

Everything We Tested

Recommended

Supermarket StandbyMaseca Instant Corn Masa Flour

Maseca is the most widely available masa harina in the United States and is also used in many U.S. taquerias. This familiar go-to made tortillas with mild corn flavor and a soft, fine texture. Tasters said this brand was subtle enough to let the flavor of the cornmeal shine through.

Color: White

Price at Time of Testing: $5.19 for 4 lb ($1.30 per lb)

Maseca is the most widely available masa harina in the United States and is also used in many U.S. taquerias. This familiar go-to made tortillas with mild corn flavor and a soft, fine texture. Tasters said this brand was subtle enough to let the flavor of the cornmeal shine through.

Color: White

Price at Time of Testing: $5.19 for 4 lb ($1.30 per lb)

For Coarser TortillasBob’s Red Mill Organic Golden Corn Flour Masa Harina

While not as widely available as the supermarket mainstay Maseca, this organic brand is also available in grocery stores across the country. Tasters described tortillas made with it as “toasty,” “nutty,” “coarse,” and “rustic,” likely because the masa harina was more coarsely ground.

Color: Yellow

Price at Time of Testing: $5.89 for 1.5 lb ($3.93 per lb)

While not as widely available as the supermarket mainstay Maseca, this organic brand is also available in grocery stores across the country. Tasters described tortillas made with it as “toasty,” “nutty,” “coarse,” and “rustic,” likely because the masa harina was more coarsely ground.

Color: Yellow

Price at Time of Testing: $5.89 for 1.5 lb ($3.93 per lb)

Artisanal OptionMasienda Heirloom Yellow Corn Masa Harina

We found this artisanal brand at Whole Foods Market and online. It’s made from heirloom corn grown by small-scale farmers in Mexico. Tortillas made with this masa harina were tender and had a vibrant “orange-y yellow” color. They were “aromatic” and had a “very corny,” “nuanced,” and “sweet and toasty” flavor.

Color: Yellow

Price at Time of Testing: $12.00 for 2.2 lb ($5.45 per lb)

We found this artisanal brand at Whole Foods Market and online. It’s made from heirloom corn grown by small-scale farmers in Mexico. Tortillas made with this masa harina were tender and had a vibrant “orange-y yellow” color. They were “aromatic” and had a “very corny,” “nuanced,” and “sweet and toasty” flavor.

Color: Yellow

Price at Time of Testing: $12.00 for 2.2 lb ($5.45 per lb)

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The mission of America’s Test Kitchen Reviews is to find the best equipment and ingredients for the home cook through rigorous, hands-on testing. Have a question or suggestion? Send us an email at atkreviews@americastestkitchen.com. We appreciate your feedback!

The Expert

Author: Sawyer Hill

Sawyer Hill

Associate Digital Editor, ATK Reviews

Sawyer is an associate digital editor for ATK Reviews. She worked at NBC as a researcher. Her favorite part of her job is learning and writing about African-American foodways.

Sawyer Hill is an associate digital editor for ATK Reviews. She learned to bake in her family’s bakery and tea shop and has been interested in food ever since. After graduating from Emerson College with a degree in journalism, she worked at NBC as a researcher. Today, her job allows her to combine her love of food, writing, and research. In her free time she enjoys baking chocolate cakes, collecting records, and all things Toni Morrison.

*All products reviewed by America’s Test Kitchen are independently chosen, researched, and reviewed by our editors. We buy products for testing at retail locations and do not accept unsolicited samples for testing. We list suggested sources for recommended products as a convenience to our readers but do not endorse specific retailers. When you choose to purchase our editorial recommendations from the links we provide, we may earn an affiliate commission. Prices are subject to change.

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