America's Test Kitchen LogoCook's Country LogoCook's Illustrated Logo

Reviews You Can Trust.
See Why.

Ground Vanilla and Vanilla Powder

These dry vanillas are beloved by professional bakers. We explore how, when, and why you should use them at home.

Headshot of Carolyn Grillo
By Carolyn Grillo

Published on February 11, 2022

Editor&aposs Note:More on Vanilla

Looking for more? Check out our primer on the various forms of vanilla and how to use them.

What You Need To Know

Most home bakers are familiar with vanilla extract, but there are two lesser-known vanilla products on the market that also provide great vanilla flavor: ground vanilla and vanilla powder. The names are often used interchangeably, but we distinguish them by their ingredients. Ground vanilla is made of only vanilla beans, while vanilla powder contains additives. We wanted to learn how these products’ vanilla flavor compares, when and how they can be substituted for liquid vanilla, and which brands we liked the best. (We also love vanilla paste. Read our review of vanilla paste here.)

Ground Vanilla

pile of ground vanilla

What It Is: A dark-brown, crumbly powder made strictly from ground vanilla beans. Its flavor is very concentrated and complex; a little goes a long way.

What It Costs: Up to $56.00 per ounce

Why You Use It: Use it when you want to see the appealing specks you’d get from a vanilla bean without the prep work required. Ground vanilla is also less expensive than a whole bean (about half the price). Some may opt for ground vanilla over vanilla extract because it is alcohol-free and contains no additives and sugar like vanilla paste does.

How to Use It: Stir it in with the dry ingredients when making cookie, cake, and brownie batters. When using it in recipes such as puddings and custards, prevent clumping by adding it with the other dry ingredients. Note that it will add a slight light-brown tint to puddings, custards, and ice creams. It can be mixed with confectioners’ sugar and sprinkled on top of cakes, tarts, and fresh fruit or added to spice rubs for grilled meat.

Vanilla Extract Equivalency: Substitute the amount of vanilla extract with half the amount of ground vanilla. 

Our Winner: Beyond Good Pure Ground Vanilla

Tasting Notes: “Really bold vanilla flavor”; “pleasant nutty flavor”; “notes of almond”; “punchy, prominent vanilla”

Vanilla Powder

What It Is: A dry powder base of either sucrose, dextrose, or maltodextrin flavored with vanilla. It’s white or pale brown and sweet and adds subtle vanilla flavor.

What It Costs: Up to $14.00 per ounce

Why You Use It: Reach for it when you want to sprinkle vanilla, such as on top of a dessert. Use it when you want to add vanilla flavor without altering the color of your dessert or when you want an alcohol-free alternative to pure extract. 

How to Use It: Stir it in with the dry ingredients when making cookie, cake, and brownie batters. When using it in recipes such as puddings and custards, prevent clumping by adding it with the other dry ingredients. It can be sprinkled directly onto the tops of cakes and tarts and over oatmeal and fresh fruit and added to spice rubs for grilled meat. 

Dust vanilla powder over your favorite chocolate cake for an extra pop of vanilla flavor.

Vanilla Extract Equivalency: 1 to 1

Our Winner: Watkins Organic Vanilla Powder

Tasting Notes: “Rich, sweet, balanced”; “slightly nutty flavor”

  • Bold, rich vanilla flavor with underlying nutty notes

Everything We Tested

Recommended - Ground Vanilla

Winner - Ground VanillaBeyond Good Pure Ground Vanilla

Our favorite ground vanilla was “really bold,” with “pleasant,” “nutty” “notes of almond.” Pudding made with it was “creamy” and “sweet,” and one taster said it was “like the best vanilla ice cream [they’ve] ever had.” Tasters liked the flecks of vanilla it added to the cookies. The cookies were “bright and sweet, with punchy, prominent vanilla.”

Ingredients: Grade A Madagascar Vanilla Beans

Price at Time of Testing: $34.99 for 1 oz ($34.99 per oz)

Our favorite ground vanilla was “really bold,” with “pleasant,” “nutty” “notes of almond.” Pudding made with it was “creamy” and “sweet,” and one taster said it was “like the best vanilla ice cream [they’ve] ever had.” Tasters liked the flecks of vanilla it added to the cookies. The cookies were “bright and sweet, with punchy, prominent vanilla.”

Ingredients: Grade A Madagascar Vanilla Beans

Price at Time of Testing: $34.99 for 1 oz ($34.99 per oz)

Heilala Pure Vanilla Powder

The most expensive ground vanilla in our lineup was “warm and comforting”—it reminded one taster of birthday cake batter, with “very intense” vanilla flavor. This product was finer in texture than the other two ground vanillas, so its flecks were less prominent. The cookies tasted “creamy, smooth, and pleasant.” Note that although this product is labeled as a powder, we treated it as ground vanilla because it is made solely from vanilla beans.

Ingredients: Vanilla beans

Price at Time of Testing: $48.97 for 0.88 oz ($55.65 per oz)

The most expensive ground vanilla in our lineup was “warm and comforting”—it reminded one taster of birthday cake batter, with “very intense” vanilla flavor. This product was finer in texture than the other two ground vanillas, so its flecks were less prominent. The cookies tasted “creamy, smooth, and pleasant.” Note that although this product is labeled as a powder, we treated it as ground vanilla because it is made solely from vanilla beans.

Ingredients: Vanilla beans

Price at Time of Testing: $48.97 for 0.88 oz ($55.65 per oz)

Wilderness Poets Pure Vanilla Powder

This product had “strong vanilla flavor” with “floral” and aromatic notes. Its distinctive flavor is likely due to the Tahitian vanilla beans it’s made from; they are often touted as being fruitier and more floral than Madagascar Bourbon vanilla beans. Cookies made with this ground vanilla tasted “intensely vanilla, fruity, with notes of cherry.” Like another ground vanilla in our lineup, this product is also labeled as a powder. We included it here because it is made solely from vanilla beans.

Ingredients: Organic Vanilla Beans (Tahitian Variety)

Price at Time of Testing: $38.95 for 1 oz ($38.95 per oz)

This product had “strong vanilla flavor” with “floral” and aromatic notes. Its distinctive flavor is likely due to the Tahitian vanilla beans it’s made from; they are often touted as being fruitier and more floral than Madagascar Bourbon vanilla beans. Cookies made with this ground vanilla tasted “intensely vanilla, fruity, with notes of cherry.” Like another ground vanilla in our lineup, this product is also labeled as a powder. We included it here because it is made solely from vanilla beans.

Ingredients: Organic Vanilla Beans (Tahitian Variety)

Price at Time of Testing: $38.95 for 1 oz ($38.95 per oz)

Highly Recommended - Vanilla Powder

Winner - Vanilla PowderWatkins Organic Vanilla Powder

Our winning powder had a pleasant “strong vanilla that hits you up front.” Tasters noted it was “toasty,” with “slightly nutty flavor.” Vanilla pudding made with this powder was “rich, sweet, and balanced.” The vanilla also “nicely complements the cookie.”

Ingredients: Organic sugar, organic vanilla bean extractives

Price at Time of Testing: $11.65 for 3.4 oz ($3.43 per oz)

Our winning powder had a pleasant “strong vanilla that hits you up front.” Tasters noted it was “toasty,” with “slightly nutty flavor.” Vanilla pudding made with this powder was “rich, sweet, and balanced.” The vanilla also “nicely complements the cookie.”

Ingredients: Organic sugar, organic vanilla bean extractives

Price at Time of Testing: $11.65 for 3.4 oz ($3.43 per oz)

Recommended - Vanilla Powder

Cook’s Pure Vanilla Powder

More than one taster compared vanilla pudding made with this powder to creamy vanilla ice cream. It was “mildly sweet,” which “allowed the vanilla to come through.” Sugar cookies made with this powder were “sweet at first” and had “mellow vanilla flavor.”

Ingredients: Dextrose, vanilla bean extractives

Price at Time of Testing: $8.66 for 4.5 oz ($1.92 per oz)

More than one taster compared vanilla pudding made with this powder to creamy vanilla ice cream. It was “mildly sweet,” which “allowed the vanilla to come through.” Sugar cookies made with this powder were “sweet at first” and had “mellow vanilla flavor.”

Ingredients: Dextrose, vanilla bean extractives

Price at Time of Testing: $8.66 for 4.5 oz ($1.92 per oz)

Nielsen-Massey Madagascar Bourbon Pure Vanilla Powder

This vanilla powder provided “solid and good flavor” in our vanilla pudding. A few tasters noted that the “vanilla didn’t come through as much” as it did with other vanilla powders. When used in cookies, the vanilla was “subtle.”

Ingredients: Maltodextrin (a modified cornstarch), Madagascar vanilla extractives

Price at Time of Testing: $33.95 for 2.5 oz ($13.58 per oz)

This vanilla powder provided “solid and good flavor” in our vanilla pudding. A few tasters noted that the “vanilla didn’t come through as much” as it did with other vanilla powders. When used in cookies, the vanilla was “subtle.”

Ingredients: Maltodextrin (a modified cornstarch), Madagascar vanilla extractives

Price at Time of Testing: $33.95 for 2.5 oz ($13.58 per oz)

Reviews You Can Trust

The mission of America’s Test Kitchen Reviews is to find the best equipment and ingredients for the home cook through rigorous, hands-on testing. Have a question or suggestion? Send us an email at atkreviews@americastestkitchen.com. We appreciate your feedback!

The Expert

Author: Carolyn Grillo

Carolyn Grillo

Senior Editor, ATK Reviews

Carolyn is a senior editor for ATK Reviews. She's a French-trained professional baker.

Carolyn Grillo is a senior editor for ATK Reviews. She studied French patisserie at Le Cordon Bleu in Paris and worked as a baker before joining the review team. Her culinary background helps her evaluate bakeware and write about ingredients. Carolyn is also responsible for writing The Well-Equipped Cook, a weekly newsletter about kitchen equipment. Hailing from the land of Taylor ham and Italian delis (New Jersey), she has strong opinions about both and isn't afraid to share them.

Appears In

This item is featured in the following. Click the links to dig in!

*All products reviewed by America’s Test Kitchen are independently chosen, researched, and reviewed by our editors. We buy products for testing at retail locations and do not accept unsolicited samples for testing. We list suggested sources for recommended products as a convenience to our readers but do not endorse specific retailers. When you choose to purchase our editorial recommendations from the links we provide, we may earn an affiliate commission. Prices are subject to change.

Reviews You Can Trust.
See Why.

This is a members' feature.
America's Test Kitchen LogoCook's Country LogoCook's Illustrated Logo